An important lesson in defining goals

These are my blog metrics for the last week.

Screenshot 2018-01-16 20.26.40

The Omoshiroi memo block went viral, and at one point my blog post was the 2nd English language result on Google for people trying to buy one.

I got more visitors in 2 days than I did in all of 2015. Which translated into 0 book sales, 0 blog followers, and 0 email subs. Which is fine, of course. These are hits from people who are, like me, into divine stationery, but not, unlike me, into twisty and worrisome consent issues in gay porn.

But it does highlight the flaw in one of my 2018 goals, which was to hit 10,000 unique blog visitors.

Having a glut of blog visitors raises the question, “Why was this my goal?” XX visitors doesn’t relate to engagement, or readers, or people who want to swap pictures of yummy new inks.

Speaking of, I’m not the only person drooling over Takeda Jimuki Limited Edition Kyo No Oto Hisoku from Jet Pens, right?

Screenshot 2018-01-16 20.33.31.png

 

So, I’m discarding this goal. Here’s a better goal. My best ever writing month was January 2015, with 61,547 words. My goal is to beat this before 1 July 2018.

More words translates (roughly) into getting a new book out faster. Getting a new book out . . . ? It’s everything.

Now that’s a goal I can work toward.

2 thoughts on “An important lesson in defining goals

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