I’m in love with the Y. & Sons aesthetic

Y. & Sons offers a 21st century flavor of traditional Japanese yukata and kimono, with, as they put it, “a provocation that [one] seems not to be able to taste when wearing only [Western] clothes.”

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They’ve just done a collab with menswear designer T-Michael, making a range of yukata from traditional wool & worsted tailoring fabrics.

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I want this to become the signature global aesthetic this century. Reject the suit and tie. Tubes of fabric had their dash. Let us embrace folded cloth and draping.

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