Surprising gender awareness from Noel Leeming

Noel Leeming is a Kiwi national appliance chain – arguably the most prominent. Last week I filled in their survey about my “buying experience” for my fitbit in November. I was surprised to find this for the gender question.

Screenshot 2017-01-06 20.04.43.png

I’d still prefer a gender neutral option, but it’s progress to have a big New Zealand brand start referring to the gender you “most closely associate with”, instead of the gender you “are.”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s