I received a brochure from FranklinPlanner (apparently FranklinPlanner makes the products under license to FranklinCovey, who put out the courses and books).
Over the last few years FranklinPlanner has tried to appeal more to humans gendered female by offering planner pages with illustrations of the brightly colored reproductive organs of multicellular eukaryotes, aka chicks dig flowers, right? There’s one on the cover of the brochure, next to a handbag.
You might not be able to read that, so here’s what FranklinPlanner tells us humans gendered as female should fill their days with:
Spring Cleaning Plan
- Clear out closets
- Wash windows
- Organize books
- Donate unwanted clothes/toys
- Deep clean carpets
- Clean garage
This human’s specific tasks for today:
- B1 Organize linen closet
- A1 Wash windows (completed)
- B2 Go through clothes
- A2 Clean carpets (completed)
It’s not all work. Later on it’s Pizza and Movie Night.
Seriously, WTF FranklinPlanner? *smh*
It’s not that cleaning isn’t important. It is. It’s not that the lives of women who spend their entire time cleaning – in their own homes, or workplaces, or other people’s homes – aren’t meaningful. They are. It’s that Franklin Planner would never market a planner aimed at men this way. The idea of the home as being women’s sphere is insidious. Domestic housework is still gendered, and women are judged by their homes. Pinterest and Etsy and YouTube only add to the pressure to not only do homework perfectly – and, arguably, excessively – but to find ultimate personal fulfilment in it, and do it while presenting yourself as a glossy, attractive brand.
Franklin Planner, was there no room at all in this woman’s day to block out even an hour for reading? Learning? Employment, or a home business? Playing with her kids? Lying on her back under a tree, watching the clouds and plotting fanfic?
Road to a happier life: less spring cleaning, more fanfic. Try that for your brochure next time, FranklinPlanner.